About FAE Beauty:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

What You’ll Do:

1. Growth Ownership:

Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance:

Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
Partner with marketing to test landing pages, offers, content, and retention journeys.
Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketing & Performance Insights

Work closely with digital marketing to ensure strong ROAS, efficient CAC, and traffic growth.
Build and monitor dashboards across campaigns, cohorts, and channel performance.
Spot patterns, identify what’s working, and double down on winning strategies.
Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

4. Cross-functional Collaboration

Collaborate with creative, operations, and product teams to align growth initiatives.
Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
Play a central role in new product launch planning & execution across all channels.

What We’re Looking For

3+ years of experience in growth / performance marketing (beauty, D2C, or FMCG preferred).
Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.
Numbers-driven mindset with a bias for execution.
Strong communication and collaboration skills — can work cross-functionally with multiple teams.
Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us

Be part of a fast-growing D2C beauty brand leading inclusivity and representation.
High-impact role with visibility across the company.
Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
Fast-paced, collaborative, and creative culture.

Performance Marketing Specialist

Job description