About FAE Beauty:
FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.
What You’ll Do:
1. Growth Ownership:
- Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
- Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
- Identify and execute quick wins as well as long-term growth experiments.
2. D2C Website Performance:
- Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
- Partner with marketing to test landing pages, offers, content, and retention journeys.
- Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.
3. Marketing & Performance Insights
- Work closely with digital marketing to ensure strong ROAS, efficient CAC, and traffic growth.
- Build and monitor dashboards across campaigns, cohorts, and channel performance.
- Spot patterns, identify what’s working, and double down on winning strategies.
- Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS
4. Cross-functional Collaboration
- Collaborate with creative, operations, and product teams to align growth initiatives.
- Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
- Play a central role in new product launch planning & execution across all channels.
What We’re Looking For
- 3+ years of experience in growth / performance marketing (beauty, D2C, or FMCG preferred).
- Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
- Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.
- Numbers-driven mindset with a bias for execution.
- Strong communication and collaboration skills — can work cross-functionally with multiple teams.
- Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.
Why Join Us
- Be part of a fast-growing D2C beauty brand leading inclusivity and representation.
- High-impact role with visibility across the company.
- Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
- Fast-paced, collaborative, and creative culture.