Cro Specialist

Conversion Rate Optimisation Specialist

What you will do daily

Landing Page Optimization (70%)

• Build landing pages using Unbounce, Instapage, or WordPress + Elementor
• Run 3-4 A/B tests per account monthly (headlines, CTAs, forms, layouts)
• Optimize for mobile-first and 90+ PageSpeed scores
• Reduce form friction, add trust signals

Analysis & Reporting (20%)

• Analyze user behavior with Hotjar/Lucky Orange
• Map funnels, identify drop-off points
• Create monthly reports for internal team

Team Collaboration (10%)

• Coordinate with PPC and SEO teams
• Provide summaries for client calls
• Note: You won't talk to clients—our CSM team handles that

Must Haves

Experience

• 2-4 years in CRO, landing page design, or optimization
• Proven conversion improvements (have specific examples ready)
• B2B lead generation experience (forms/calls)—NOT e-commerce

Technical Skills

• Build pages with Unbounce/Instapage OR WordPress + Elementor
• Run A/B tests (Google Optimize, VWO, etc.)
• Google Analytics (funnels, conversion tracking)
• Basic HTML/CSS helpful

Core Knowledge

• CRO best practices (CTAs, forms, mobile-first, trust signals)
• Page speed impact on conversion
• Heatmap tools (Hotjar, Lucky Orange)

Communication

• Strong written English for reports
• Client calls NOT required (CSM handles)

Nice to Have

• Google PageSpeed optimization (90+ scores)
• Call tracking tools (CallRail, CallTrackingMetrics)
• Multi-industry experience
• Client communication skills (faster career growth)