Performance Marketing Specialist

Performance Marketing Manager

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user acquisition and drive business growth for Tamasha’s consumer-facing apps.

Products:

• Openly – A conversation-first social app focused on meaningful interactions.

• Playroom – Voicechat – A real-time voice chat platform for live community engagement.

• FriendChat – A chatroom-based social app for discovering and connecting with new people.

Key Responsibilities:

• Plan, execute, and optimize paid acquisition campaigns across Meta and Google Ads.

• Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention.

• Own daily budget allocation, bid optimization, targeting, and scaling decisions.

• Perform deep analysis at campaign, ad set, ad, and creative levels.

• Build daily, weekly, and monthly performance reports.

• Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy.

• Share insights and recommendations with stakeholders clearly.

Required Skills:

• Strong hands-on experience with Meta and Google Ads.

• Data-driven mindset with strong analytical skills.

• Experience in mobile app performance marketing.

• Excellent communication and stakeholder management skills.