ecoop
ABOUT US
ecoop is building a new category at the intersection of clean water, smart hydration, and lifestyle design .
We started with a simple but powerful belief: clean drinking water should be accessible anytime, anywhere — without dependence on infrastructure . From that belief, Ecoop has evolved into a technology-led consumer brand , not just a bottle company.
In less than two years, we’ve:
This is day zero of scale , not day zero of ideas.
POSITION OVERVIEW
Position: Chief Marketing Officer (CMO) – Co-Founder
Location: Mumbai, Maharashtra (Full-time)
Equity + Capital Contribution Role (Not a salaried employment position)
ABOUT THE ROLE
We are looking for a CMO as a Co-Founder to build, scale, and lead the brand as we enter our next phase of growth. This is not a regular employment role . It requires ownership mindset, capital investment, and full-time commitment .
Ecoop has proven product–market fit, patented technology, active revenue, and a clear expansion roadmap across D2C, B2B, retail, and global markets . The CMO will own the entire growth engine and brand narrative.
Key Responsibilities
Who We’re Looking For
Mandatory Requirements
What You Get
Why This Is a Rare Opportunity
1. A Real Problem, Massive Market
India and global markets are facing a water quality and hydration crisis — contamination, plastic dependency, poor infrastructure, and rising health awareness.
Ecoop doesn’t sell hydration products.
We sell freedom from unsafe water and disposable plastic.
The addressable market spans:
This is a multi-billion-dollar, recurring market with strong emotional and functional hooks.
2. Strong Foundation Already Built
This isn’t a concept-stage startup.
The hardest 0→1 work is done.
The next phase is brand dominance and scale .
3. Brand Is the Moat — And That’s Where You Come In
Ecoop is positioned to become India’s most aspirational hydration & clean water brand — think Red Bull × Patagonia × Apple-like product obsession , built for Indian and global realities.
We are deliberately building:
Marketing is not a support function here.
Marketing is the engine.
4. Founder-Driven, Operator-First Culture
The founding team has:
→ market
We value builders over managers , ownership over hierarchy, and clarity over noise. You won’t be “reporting” — you’ll be shaping the company .
5. Upside That Justifies the Risk
This role is meant for someone who wants:
We are at an inflection point where:
The right CMO-cofounder can 10x the company’s trajectory.