Chief Marketing Officer As A Co-founder

ABOUT US

ecoop is building a new category at the intersection of clean water, smart hydration, and lifestyle design .

We started with a simple but powerful belief: clean drinking water should be accessible anytime, anywhere — without dependence on infrastructure . From that belief, Ecoop has evolved into a technology-led consumer brand , not just a bottle company.

In less than two years, we’ve:

• Built patented water purification technology
• Launched multiple revenue-generating products
• Proven strong product–market fit in India’s rapidly growing health, fitness, and travel segments
• Created a brand that customers don’t just use — they identify with

This is day zero of scale , not day zero of ideas.

POSITION OVERVIEW

Position: Chief Marketing Officer (CMO) – Co-Founder

Location: Mumbai, Maharashtra (Full-time)

Equity + Capital Contribution Role (Not a salaried employment position)

ABOUT THE ROLE

We are looking for a CMO as a Co-Founder to build, scale, and lead the brand as we enter our next phase of growth. This is not a regular employment role . It requires ownership mindset, capital investment, and full-time commitment .

Ecoop has proven product–market fit, patented technology, active revenue, and a clear expansion roadmap across D2C, B2B, retail, and global markets . The CMO will own the entire growth engine and brand narrative.

Key Responsibilities

• Own and execute brand strategy, growth marketing, and go-to-market plans
• Build Ecoop into a category-defining hydration & clean water brand
• Lead performance marketing, content, community, PR, and partnerships
• Drive customer acquisition, retention, and LTV growth
• Establish industry partnerships, influencer networks, and distribution alliances
• Build and lead a high-performance marketing team
• Work closely with the founding team on fundraising, investor storytelling, and expansion strategy

Who We’re Looking For

• Brilliant marketer with a proven track record of building and scaling brands (startup or growth-stage preferred)
• Strong industry connects across marketing, media, retail, fitness, lifestyle, or consumer brands
• Deep understanding of D2C, brand building, and growth loops
• Strategic thinker with hands-on execution ability
• Enabler mindset – can open doors, attract talent, and accelerate momentum
• Age: 40 years or below

Mandatory Requirements

• Capital investment is compulsory (details discussed mutually)
• Full-time involvement only
• Willingness to operate as a co-founder, not an employee
• High ownership, long-term vision, and risk appetite

What You Get

• Director & Co-founder equity (Sweat + Investable Option)
• Opportunity to build a global consumer brand from India
• Direct involvement in fundraising, strategy, and board-level decisions
• Freedom to create, scale, and lead without corporate constraints

Why This Is a Rare Opportunity

1. A Real Problem, Massive Market

India and global markets are facing a water quality and hydration crisis — contamination, plastic dependency, poor infrastructure, and rising health awareness.

Ecoop doesn’t sell hydration products.

We sell freedom from unsafe water and disposable plastic.

The addressable market spans:

• Urban professionals & students
• Fitness & endurance communities
• Travelers, trekkers, and adventure seekers
• Corporates, institutions, and global B2B buyers

This is a multi-billion-dollar, recurring market with strong emotional and functional hooks.

2. Strong Foundation Already Built

This isn’t a concept-stage startup.

• Patented filtration & sterilization tech
• Live products , active customers, repeat usage
• Inventory, supply chain, certifications, legal/IP in place
• Clear roadmap for V2 smart products, global expansion, and consumables (filters, hydration powders)

The hardest 0→1 work is done.

The next phase is brand dominance and scale .

3. Brand Is the Moat — And That’s Where You Come In

Ecoop is positioned to become India’s most aspirational hydration & clean water brand — think Red Bull × Patagonia × Apple-like product obsession , built for Indian and global realities.

We are deliberately building:

• A community-led brand
• A strong mission narrative
• Products people carry daily and proudly

Marketing is not a support function here.

Marketing is the engine.

4. Founder-Driven, Operator-First Culture

The founding team has:

• Built products from scratch
• Taken tech from idea → patent → finish product

→ market

• Operated lean, fast, and execution-focused

We value builders over managers , ownership over hierarchy, and clarity over noise. You won’t be “reporting” — you’ll be shaping the company .

5. Upside That Justifies the Risk

This role is meant for someone who wants:

• Equity with real value creation
• Influence on fundraising, valuation, and long-term vision
• A chance to build a global consumer brand from India
• Financial upside that far exceeds a salary ceiling

We are at an inflection point where:

The right CMO-cofounder can 10x the company’s trajectory.