Meta/google Ads Expert

About The Opportunity Industry: Digital Marketing & Performance Marketing sector serving e-commerce, SaaS, lead-gen, and enterprise clients across India. We deliver ROI-driven paid media campaigns that scale revenue and customer acquisition through data-led testing, tracking, and optimisation.

Role: Paid Media Specialist (Google Ads & Meta) — On-site, India.

Role & Responsibilities

• Own end-to-end paid media strategy and execution across Google Ads and Meta platforms to meet target ROAS, CPA, and growth KPIs for multiple client verticals.
• Build, launch and optimise search, display, shopping, video and remarketing campaigns — refine targeting, bids, creatives, and audience segments for continuous performance gains.
• Implement robust tracking (GA4, GTM, Facebook Pixel), validate conversion events, and maintain accurate attribution for performance reporting.
• Design and run iterative A/B tests on creatives, audiences, landing pages, and bidding strategies to improve conversion rates and lower CAC.
• Monitor budgets and pacing, perform daily/weekly optimisations, and reallocate spend to high-performing channels and campaigns.
• Produce clear, insights-driven reports and present performance recommendations to stakeholders; collaborate with creative, analytics, and account teams to scale winning strategies.

Skills & Qualifications Must-Have

• Proven hands-on experience managing live Google Ads and Meta Ads Manager campaigns with measurable ROI improvements.
• Deep working knowledge of Google Analytics 4 and Google Tag Manager for event setup, troubleshooting, and attribution validation.
• Solid experience implementing and debugging Facebook Pixel and server-side tracking for cross-platform measurement.
• Strong competency in campaign structuring: search, display, shopping, video, and remarketing.
• Data-driven optimization skills: bid strategy tuning, audience segmentation, and budget pacing to hit CPA/ROAS targets.
• Clear reporting and stakeholder communication — translate performance data into actionable recommendations.

Preferred

• Experience with YouTube Ads and Shopping Ads workflows and optimisations.
• Hands-on A/B testing experience across creative and landing pages tied to paid campaigns.
• Familiarity with attribution modelling and marketing analytics tools beyond GA4 (e.g., Looker Studio, Data Studio).

Benefits & Culture Highlights

• Fast-paced, metrics-first performance marketing environment with direct impact on client revenue and growth.
• Opportunity to manage diverse accounts (e-commerce, SaaS, lead-gen) and scale high-ROI paid media programs.
• Collaborative on-site team culture focused on testing, professional growth, and data transparency.

Location: India — On-site. If you are a results-oriented paid media professional who thrives on measurable growth and hands-on optimisation, apply to join a high-performance performance marketing team.

Skills: campaigns,conversion rate optimization,a/b testing,google tag manager,performance marketing,google ads,analytics,paid media