Tm-digital Marketing

Job Summary The TM-Digital Marketing role is pivotal in driving the companys digital presence and marketing strategies. With a focus on leveraging Google Marketing Platform and Google Analytics the candidate will optimize campaigns to enhance brand visibility and engagement. The role requires expertise in ISV and Hi-Tech domains ensuring alignment with industry standards and trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with company objectives and industry standards.
• Analyze and interpret data from Google Analytics to provide actionable insights for campaign optimization.
• Utilize Google Marketing Platform to manage and enhance digital advertising efforts across various channels.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies and brand messaging.
• Monitor and report on the effectiveness of marketing campaigns making data-driven adjustments as necessary.
• Provide expertise in ISV and Hi-Tech domains to tailor marketing strategies to specific industry needs.
• Optimize content and advertising strategies to improve search engine rankings and online visibility.
• Oversee the creation and distribution of engaging digital content across multiple platforms.
• Ensure marketing efforts are compliant with industry regulations and best practices.
• Drive innovation in digital marketing by staying updated with the latest trends and technologies.
• Utilize MS Excel for data analysis and reporting to support decision-making processes.
• Foster relationships with external partners and vendors to enhance marketing capabilities.
• Contribute to the companys purpose by increasing brand awareness and driving customer engagement. Qualifications
• Demonstrate proficiency in Google Marketing Platform and Google Analytics to effectively manage campaigns.
• Exhibit strong communication skills in English to collaborate with teams and stakeholders.
• Possess advanced skills in MS Excel for data analysis and reporting.
• Have a deep understanding of ISV and Hi-Tech domains to tailor marketing strategies accordingly.
• Show ability to work in a hybrid model balancing remote and in-office work effectively.
• Display a minimum of 8 years of experience in digital marketing roles with a maximum of 10 years.
• Demonstrate adaptability to day shifts and ability to work independently without travel requirements.