Experience: 2–4 years

Industry: Fashion / Apparel / D2C / E-commerce

Role Overview

We’re looking for a performance-driven Meta Ads Expert with hands-on experience in fashion or D2C brands . The role focuses on scaling revenue through high-converting Meta (Facebook & Instagram) ad campaigns , creative testing, and data-led optimization.

You should understand fashion buying behaviour , trends, creatives, and how to turn content into sales.

Key Responsibilities

Plan, launch, and scale Meta Ads (Sales/Conversion focused campaigns)
Manage full-funnel campaigns: Prospecting, Retargeting & Scaling
Work closely with the creative team to:

Brief UGC creators & designers
Test hooks, formats, angles & messaging

Optimize campaigns for ROAS, CPA, CTR & AOV
Handle:

Audience strategy (interest, LALs, retargeting)
Budget allocation & scaling
Creative testing frameworks

Analyze performance using Ads Manager & GA
Stay updated with Meta algorithm changes & best practices
Coordinate with website/tech team for tracking & pixel health

Must-Have Skills

Proven experience running Meta Ads for fashion or D2C brands
Strong understanding of:

Conversion campaigns
Advantage+ vs Manual setups
Creative testing & scaling

Experience working with UGC & influencer content
Data-driven mindset with clear reporting & insights
Ability to independently manage ad accounts end-to-end

Good to Have

Experience with brands doing ₹5L+ monthly ad spend
Knowledge of Shopify & basic CRO
Understanding of fashion seasonality & launches
Experience with multiple collections / drops

What We’re Looking For

Someone who thinks like a business owner, not just an ad operator
Strong communication & ownership mindset
Comfortable working in a fast-paced fashion startup
Obsessed with performance, testing & improvement

Why Join Us

Work with a growing premium fashion brand
Creative freedom + performance ownership
Opportunity to scale ad spends & brand visibility
Direct impact on revenue & growth

Meta Ads Specialist (fashion & D2c Brands)

Job description