Job Description: Digital Marketing Specialist
Company:
Gopalan Enterprises
Location:
Bangalore
Experience:
4–5 Years (flexible based on expertise)
Role Summary
Gopalan Enterprises is looking for a results-driven
Digital Marketing Specialist
to plan, execute, and optimize digital campaigns across multiple platforms. The role focuses on driving brand visibility, lead generation, and customer engagement for real estate, retail, malls, and allied businesses.
Key Responsibilities
- Plan and execute
digital marketing campaigns
across Google, Meta, LinkedIn, and other platforms
- Manage
SEO, SEM, paid ads, social media marketing
, and website performance
- Generate and track
leads, conversions, and ROI
through analytics
- Manage
content calendars
, creatives, and campaign messaging
- Coordinate with internal teams and external agencies
- Monitor trends, competitors, and digital innovations
- Prepare performance reports and optimization insights
Required Skills & Experience
- Proven experience in
digital marketing and lead generation
- Strong knowledge of
Google Ads, Meta Ads, SEO, Analytics
- Experience in
Real Estate / Retail / Commercial projects
preferred
- Hands-on with
marketing tools, CRM, and analytics dashboards
- Strong communication and stakeholder management skills
Preferred Qualifications
- Certification in Digital Marketing / Google / Meta Ads
- Experience handling multi-brand or multi-location campaigns