Saas Marketing

Role Overview

You will be responsible for planning and executing demand generation and growth initiatives for a newly launched, B2B platform focused on data-driven decision-making. This is not a brand-marketing role. It is a performance-oriented growth role with direct ownership of leads, demos, and conversions.

Key Responsibilities

Plan and execute outbound and inbound email marketing campaigns

Drive LinkedIn-based outreach (organic + personal outreach)

Support product-led growth initiatives and user onboarding

Coordinate content and SEO execution (blogs, landing pages, basic optimization)

Track and report growth KPIs (leads, demos, conversions)

Support demo scheduling and follow-ups with interested prospects

Work closely with the founder to refine messaging and positioning

What We’re Looking For

• 1-3 years of experience in B2B growth, demand generation, or performance marketing

• Hands-on experience with:

Email outreach tools

LinkedIn-based prospecting

CRM or basic lead tracking

• Strong execution mindset (you ship, test, and iterate)

• Comfortable working in an early-stage, ambiguous environment

• Clear written communication and follow-up discipline

Experience with B2B SaaS, analytics, or AI-led platforms is a strong plus.

What This Role Is NOT

Not a pure content or branding role

Not a large-team management role

Not a “strategy-only” position

This role is about doing, measuring, and improving.

Why to Join

Work directly with senior leadership

Ownership of growth outcomes from Day 1

Opportunity to shape GTM playbooks for a new platform

High learning curve and long-term growth potential

Location & Engagement

Location: Chandigarh

Engagement: Contract / Full-time (open to discussion)

Compensation: Competitive, aligned to experience and outcomes

In case you are interested, please contact via email: Nandini.sharma@rootsanalysis.com