Digital Marketing Specialist

🚨 We’re is Hiring – Performance Marketing Executive (Implementation) 🚨

📍 Location: Mohali (On-site)

💼 Experience: 1- 2.5yrs

🎯 Key Focus: Digital ads execution (Meta + Google), PMAX implementation, content calendar coordination, reporting & data insights.

About Us

NestorBird is recognized as one of the top ten Frappe Certified Partners worldwide, proudly showcasing over six years of experience in providing services to clients in ERPNext Frappe. We have successfully executed over 200 ERP projects across the globe. Our proficiency extends across diverse domains, encompassing Manufacturing, Healthcare, Education, Retail, Agriculture, Food, Distribution, Trading, and Nonprofit sectors.

We specialize in providing comprehensive ERP services, ranging from consultation, implementation, development, third-party software integration, and customization, to continuous support. Our team comprises certified professionals dedicated to serving our global clientele.

Job Description

We are looking for a Performance Marketing Executive (Implementation) to support paid media accounts across Meta, Google, TikTok, and Pinterest. The role is heavily execution-focused — campaign setup, PMAX implementation, daily updates, pacing, QA, and reporting — with light support on content calendars where needed.

This is a digital ads implementation role , not a strategy or client servicing profile.

Key Responsibilities

• Execute and update campaigns on Meta, Google, TikTok & Pinterest .
• Implement PMAX and conversion-based campaigns for retail & lead-gen clients.
• Manage executional tasks: ad uploads, promo swaps, URL/UTM updates, naming conventions.
• Support monthly content calendars in coordination with the internal team.
• Monitor daily budgets and maintain accurate pacing sheets.
• Conduct pre-launch & post-launch QA to ensure error-free campaign delivery.
• Pull performance data and update weekly/monthly reports with basic insights.
• Maintain account hygiene by tracking disapprovals, delivery issues, and missing assets.

Required Skills & Experience

• 1–2.5 years of experience in performance marketing (agency or e-commerce preferred).
• Hands-on experience with Meta Ads and Google Ads , including PMAX.
• Experience working with retail / e-commerce brands (highly preferred).
• Basic understanding of KPIs (CTR, CPC, CPL, ROAS, CPM).
• Ability to support content calendar execution (no design required).
• Strong Excel/Sheets skills for pacing sheets and reporting.
• Detail-oriented, organised, and comfortable with repetitive, SOP-driven tasks.
• Basic optimization knowledge (pausing ads, reallocating budgets, creative rotation).