Digital Marketing----(wfo)
Workfall
Job description
Company Description
Workfall is a platform designed to simplify the hiring of software developers by connecting businesses with rigorously pre-vetted tech talent. By offering a solution for on-demand and remote hiring, Workfall eliminates the lengthy and costly recruitment cycles traditionally associated with hiring. With Workfall, companies can engage top-tier developers efficiently and focus on achieving their business objectives effectively.
Key Responsibilities:
- Growth & Performance Marketing
Plan and optimize campaigns across Google, Meta, LinkedIn, and email to drive qualified leads, ROI, and pipeline growth through close collaboration with sales teams.
- SEO & SEM
Manage end-to-end SEO (keywords, on-page, backlinks, technical audits) and SEM campaigns, continuously optimizing performance, visibility, and cost efficiency.
- Social Media & Content Marketing
Build and manage content calendars across major social platforms, coordinating with design/content teams to boost engagement, reach, and audience growth.
- Analytics, Automation & Reporting
Track campaign performance using analytics and automation tools, implement workflows, and deliver actionable insights to improve lead quality and conversions.
- Collaboration & Leadership
Mentor junior marketers, work cross-functionally with internal teams, and report key performance insights and outcomes to sales leadership.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–4 years of proven experience in digital or performance marketing roles.
- Strong expertise in SEO, SEM, PPC, social media, and email marketing campaigns
- Hands-on experience with Google Ads, Meta Ads Manager, and CRM/marketing automation tools like HubSpot.
- Proficiency in tools such as Canva, Photoshop, and WordPress or similar CMS platforms.
- Strong analytical, communication, and project management skills with the ability to generate leads independently.
Good to Have:
- Experience in B2B technology or enterprise software, with preference for Microsoft Dynamics exposure.
- Strong expertise in advanced email marketing and lead-nurturing strategies.
- Goal-driven, performance-oriented mindset with a focus on results.
- Excellent verbal and written communication skills with strong professional ethics.
- Ability to listen, analyze business needs, and recommend effective marketing solutions