Performance Marketing Specialist
Gray Line Media
Job description
Job Title: Performance Marketing Specialist
Location: Remote
Work Schedule: Monday-Friday; 10 am-7 pm IST
Company: Gray Line Media
About Us:
Gray Line Media builds custom websites, web applications, and digital marketing systems that power business growth and measurable online success. From product launches to continuous improvement, we create seamless digital experiences that help you operate smarter, grow faster, and connect better with your audience.
Requirements: We are seeking an experienced Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns that deliver scalable growth and strong ROI. This role is ideal for a data-driven marketer with a proven ability to acquire customers, improve conversion performance, and translate insights into actionable strategies across paid and organic channels.
You will own campaign performance end-to-end from strategy and execution to analysis and optimization, working closely with internal teams to align marketing initiatives with broader business goals.
Key Responsibilities:
- Develop, execute, and optimize performance marketing campaigns across paid search and paid social platforms, including Google Ads, Facebook, and Instagram
- Analyze campaign data to track performance, identify trends, and deliver clear insights and optimization recommendations
- Design and manage A/B tests across audiences, ad creative, messaging, and landing pages to improve conversion rates
- Collaborate with design, content, and development teams to ensure campaigns are aligned with user experience and conversion best practices
- Manage and optimize advertising budgets to maximize efficiency, scalability, and return on ad spend (ROAS)
- Establish performance benchmarks, reporting frameworks, and dashboards to communicate results to internal stakeholders and clients
- Stay current on platform updates, industry trends, and emerging performance marketing tactics to maintain a competitive advantage
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of hands-on experience in performance marketing, growth marketing, or digital advertising
- Proven expertise across major digital advertising platforms and analytics tools, including Google Ads and Google Analytics
- Strong analytical mindset with the ability to turn complex data into actionable insights
- Excellent written and verbal communication skills, with the ability to clearly explain performance results and strategies
- Experience working in a fast-paced, results-oriented, and collaborative environment