Digital Marketing Specialist – Branding & Social Growth

Location:

 Remote

Industry:

 Corporate Transportation and Chauffeured Services

About Us

We are a premium corporate transportation company serving executive, corporate, and high-profile clients across Canada and the United States. Our brand is built on reliability, discretion, and consistency. As we scale, we are investing in a stronger digital presence to support 

corporate client acquisition, brand credibility, and talent growth

.

Role Overview

We are seeking a Digital Marketing Specialist responsible for 

building and managing our brand presence across social and digital channels

, with equal focus on 

corporate client branding

 and 

social hiring

. This role sits at the intersection of 

brand strategy, content execution, and growth marketing

. The ideal candidate understands how to position a premium service brand for decision-makers while also attracting high-quality talent through the same channels.

Key Responsibilities

Corporate Brand Marketing

• Build and manage our brand presence on LinkedIn, Instagram, and other relevant platforms
• Create and publish content aimed at corporate decision-makers, executive assistants, event planners, and travel managers
• Develop messaging that reinforces trust, reliability, and premium service standards
• Support brand positioning for B2B partnerships, events, and corporate accounts
• Ensure consistent tone, visuals, and messaging across all digital touchpoints

Social Hiring & Employer Branding

• Design and execute social hiring campaigns for chauffeurs, operations staff, and corporate roles
• Build employer-branding content that highlights professionalism, standards, and growth opportunities
• Manage recruitment-focused campaigns and optimise application funnels from social platforms
• Collaborate with HR and operations to align hiring priorities with campaign execution

Content Strategy & Execution

• Develop and manage a content calendar covering both corporate branding and hiring objectives
• Create written and visual content including posts, short videos, carousels, and recruitment creatives
• Work with designers or create brand-aligned assets independently
• Adapt messaging by platform while maintaining a cohesive brand identity

Campaigns, Analytics & Optimisation

• Plan and manage organic and paid campaigns for brand awareness and recruitment
• Track performance metrics such as engagement, lead quality, and conversion rates
• Continuously refine campaigns based on data and business outcomes
• Provide regular performance summaries and insights to leadership

**

Required Qualifications**

• Proven experience in digital marketing with a strong focus on branding and social media
• Demonstrated experience managing LinkedIn and Instagram for B2B or premium service brands
• Experience running social hiring or recruitment campaigns
• Strong understanding of content strategy, audience targeting, and brand positioning
• Excellent written communication skills in English

Preferred Experience

• Experience marketing across both Canadian and US markets
• Background in corporate services, transportation, luxury, or B2B industries
• Familiarity with paid social advertising and performance optimisation
• Ability to balance creative execution with data-driven decision-making

What We Offer

• Opportunity to shape a premium brand across two major markets
• Direct collaboration with senior leadership
• Remote work flexibility
• Long-term growth opportunity in a scaling corporate transportation business