Roles and Responsibilities:

4-5 years of experience on Marketo tool
Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs.
Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc.
Ability to create/edit/modify and implement nurture programs using Marketo to engage and convert leads at different stages of the customer journey.
Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates.
Experience in utilizing Marketo's reporting suite.
Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management.
Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.
Should have the knowledge of building journeys/flows
Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used
Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc.
Conduct extensive validation checks and quality audits on segments and other elements in Marketo.
Create campaign performance reports on a weekly/monthly basis
Extensive client communication, project management and problem solving
Create detailed documentation and process flows to reflect / capture ongoing projects
Gather and execute client requirements by working closely with onshore Marketo consultants
Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns
2-3 years of working knowledge of HTML, CSS, SQL, Media Query
Ability to work in a high-energy, quickly changing, and demanding environment
Should have excellent communication skills and be able to interface directly with clients and higher management.
Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.
Be an individual contributor and work across various clients within the marketing automation group

Technical and Functional Skills:

Bachelor’s degree in any field
4 to 5 years’ experience in using Marketo Marketing Automation platform
Minimum 3 years’ experience in end-to-end campaign management across marketing channels
Minimum 2 to 3 years of hands on experience on using HTML, CSS
Certification on Marketo platform would be a plus
Strong proficiency in MS Office [MS Excel and PPT]

Marketo Specialist

Job description