Key Responsibilities

Plan, execute, and optimize Google Ads, Facebook Ads, Social Media PPC, and Display Advertising campaigns by coordinating with agencies, vendors, and internal teams.
Drive performance marketing campaigns with a strong focus on lead generation, ROI, and customer acquisition.
Manage and optimize landing pages to maximize conversion rates.
Conduct detailed keyword research, audience targeting, and ad copy optimization.
Monitor, analyze, and report on campaign performance using Google Analytics, Ads Manager, and other tracking tools, ensuring alignment with KPIs and ROI goals.
Continuously test and implement new strategies to improve CTR, conversion rates, and cost per lead.
Collaborate with the content team to create/edit ad creatives, blogs, and landing page content.
Stay updated with the latest trends, tools, and best practices in Google and Facebook advertising.
Manage and publish content on WordPress, blogs, and social media platforms as part of integrated marketing campaigns.

Desired Skills & Experience

Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
Strong understanding of performance marketing, conversion funnels, and online customer acquisition strategies.
Experience in SEO, website management, email marketing, and blogging (preferred).
Solid knowledge of keyword research, campaign optimization, and link building.
Proficiency in Google Analytics, Ads Manager, and Excel/Google Sheets.
Basic knowledge of HTML and WordPress.
Excellent English communication skills (verbal & written).
Self-motivated, disciplined, and able to work independently with integrity.

Tools & Platforms You’ll Work With

Skills: campaigns,google analytics,performance marketing,google,ads,meta ads,google ads,facebook,wordpress,analytics,blogs

Performance Marketing Specialist (google & Facebook Ads)

Job description