Field Marketing Professional

Role Purpose The Marketing Specialist will be a core execution resource for India & South Asia marketing, responsible for translating strategy into flawless on-ground and digital execution. The role demands strong ownership of events, budgets, tools, vendors, and cross-functional coordination while supporting regional growth priorities across Life Sciences, Reproductive Health, and Immuno-diagnostics. This role will work closely with sales, applications, product management, global marketing, and external partners, ensuring consistency, efficiency, and measurable impact across all marketing initiatives

Operational Marketing Responsibilities (Execution Excellence)

• Lead end-to-end planning, execution, optimization, and ROI tracking of regional marketing events including congresses, conferences, workshops, roadshows, webinars, and distributor-led programs aligned to business priorities.
• Own complete event execution lifecycle covering calendars, timelines, speaker coordination, booth planning, logistics, vendor management, on-site execution, post-event lead follow-up, reporting, and learnings documentation.
• Manage integrated demand generation execution across events, digital, email, social, and content channels including CRM campaign creation, lead tracking, funnel monitoring, and performance reporting via Salesforce and Power BI.
• Execute content marketing initiatives with KOLs, customers, partners, and internal experts while promoting content across digital channels and tracking engagement and performance metrics.
• Plan and execute social media marketing including content creation, paid campaigns, landing pages, engagement tracking, optimization, and alignment with global and regional brand guidelines.
• Support email marketing execution and database growth by working with marketing operations to run campaigns, nurture contacts, analyze results, and improve effectiveness.
• Own end-to-end marketing budget management by forecasting, tracking actuals, driving cost efficiency, negotiating vendors, and coordinating with finance on POs, invoices, accruals, and closures.
• Manage and continuously improve vendor and partner relationships including event agencies, fabrication partners, printers, digital agencies, and logistics providers ensuring quality, compliance, timelines, and cost-effectiveness.
• Actively manage marketing operations, workflows, and documentation using SFDC, Power BI, Workfront, Jira, and related tools to ensure transparency, compliance, and performance visibility.
• Own marketing asset and inventory management including collateral, demo units, promotional materials, storage, logistics, and optimized utilization across regions.
• Represent marketing on-ground through extensive regional travel (up to :60%) supporting events, customer interactions, distributor activities, and internal meetings.

Strategic Marketing Responsibilities (Growth & Direction)

• Monitor campaign and funnel performance, generate actionable insights, and continuously adapt marketing plans based on market dynamics, customer behavior, and sales feedback.
• Identify customer trends and insights by evaluating end-to-end customer journeys across multiple channels and touchpoints to optimize spend, experience, and performance.
• Support Account-Based Marketing initiatives for key accounts by partnering closely with sales, applications, and product teams to drive targeted growth strategies.
• Support regional market sizing, segmentation, and targeting initiatives to inform regional execution and global strategic planning.
• Maximize Revvity brand activation across events, digital platforms, and customer touchpoints to drive awareness, engagement, and consistent brand experience across B2B and B2C.
• Proactively engage with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities across the region.
• Contribute to the development and execution of the Annual Operating Plan (AOP) for assigned regions, ensuring alignment with business priorities and growth objectives.

Qualifications & Experience

• Bachelor’s degree required; MBA/Master’s in Marketing preferred; Life Sciences or Biotechnology background strongly advantageous.
• 2–5 years of experience in operational, field, or regional marketing within Life Sciences, Diagnostics, Healthcare, Medical Devices, or Pharma environments.
• Proven execution strength in event marketing, demand generation, digital marketing, budget ownership, vendor management, CRM systems, and analytics platforms.
• Experience working in regional or global matrix organizations with multicultural teams and cross-functional stakeholders.
• Strong ownership mindset, execution rigor, analytical thinking, and ability to operate independently while collaborating across functions.
• Fluent in English; high willingness to travel