Senior Product Marketer
Kovai.co
Job description
Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.
Our Products:* Biztalk360
- Turbo360
- Document360
“UK headquarters. Indian innovation. Global impact.”
Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. Opportunity : Senior Product Marketer
What you’ll do on the job:
- Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market
- Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral
- Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
- Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand
- Content development – Conceptualize and create unique product and solution content for a variety of platforms
- Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co’s
- Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery
Who’ll be a good fit:
- 4+ years of B2B software marketing – SaaS experience preferred.
- Msp or Csp (managed service provider or cloud service provider) experience will be a good to have.
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- Ability to effectively lead, inspire, and mentor direct and indirect reports.
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.
- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.
- Metric driven, comfortable in working with data to draw and share insights with stakeholders
- Experience creating highly leveraged sales tools, training, and collateral.
Equal Opportunities:
Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.