Job Title: Content & Copywriting Specialist
Department: Marketing & Growth
Location: Mumbai (On-site / Hybrid)
Experience: 2–5 Years
Industry: Education / MBA / Higher Education / EdTech
Role Overview
We’re looking for a sharp, insight-driven Content & Copywriting Specialist who can translate strategy into compelling words. This role sits at the intersection of brand storytelling, performance marketing, and admissions-focused communication. You will craft content that informs, persuades, and converts—across digital platforms, campaigns, and institutional assets.
Key Responsibilities
1. Brand & Strategic Content
- Develop high-impact copy aligned with brand positioning and program USPs
- Write website pages, landing pages, brochures, and institutional narratives
- Maintain consistent tone across all communication—credible, aspirational, outcome-led
2. Performance & Marketing Copy
- Create conversion-focused copy for Meta Ads, Google Ads, and landing pages
- Write headlines, primary text, CTAs, and long-form ad copy
- Collaborate with performance marketers to optimise CPL, CTR, and CVR
3. Admissions & Academic Communication
- Draft program descriptions, specialization highlights, and career pathways
- Write admission-related emails, WhatsApp campaigns, and counselling scripts
- Translate complex academic offerings into student-friendly language
4. Content Marketing & Thought Leadership
- Create blogs, articles, guides, and long-form content for SEO
- Support webinars, masterclasses, and knowledge platforms with content assets
- Contribute to MBA advisory, career guidance, and industry-insight content
5. Collaboration & Execution
- Work closely with design, video, performance, and admissions teams
- Convert briefs into structured, ready-to-publish content
- Ensure timelines, quality, and consistency across deliverables
Required Skills & Competencies
- Strong command over English (clarity, persuasion, structure)
- Ability to write both brand storytelling and performance copy
- Understanding of funnels, lead generation, and admissions journeys
- Experience writing for education, MBA, careers, or consulting is a strong plus
- SEO fundamentals and content structuring skills
- Ability to simplify complex ideas without diluting credibility
Tools & Platforms (Preferred)
- Google Docs, Notion, or similar content tools
- Meta Ads & Google Ads exposure (copy perspective)
- CMS platforms (WordPress preferred)
- Basic understanding of analytics and conversion metrics
What We’re Looking For
- Strategic thinker with execution discipline
- Someone who understands ROI, outcomes, and student decision-making
- Comfortable working in a fast-moving, high-ownership environment
- Quality-focused, deadline-driven, and detail-oriented
Why This Role Matters
Your words will directly influence:
- Student enrolments
- Brand credibility
- Lead quality & conversions
- How MBA education is perceived and positioned
Job Types: Full-time, Permanent
Pay: ₹11,460.14 - ₹36,630.59 per month
Work Location: In person