Digital Performance Marketer
shree shyam
Job description
Job Title: Digital Marketing Specialist – Gym & Fitness Industry/ Food Industry
Department: Marketing
Industry: Fitness / Wellness / Health Club/ Food Industry
Employment Type: Full-time/on-site
Office Location : Pitampura
Job Summary
We are looking for a highly experienced and performance-driven Digital Marketing Manager with strong expertise in the gym and fitness industry. The role focuses on driving membership sales, PT leads, brand visibility, and retention through strategic digital marketing initiatives. The ideal candidate must have hands-on experience in lead generation, paid campaigns, local SEO, social media growth, and conversion optimization specific to gyms and wellness brands.
Key Responsibilities
1. Fitness-Focused Digital Strategy
Develop and execute digital marketing strategies to increase:
Gym memberships
Personal training (PT) leads
Group class enrolments
Free trials & walk-ins
Plan monthly promotional campaigns (New Year, Summer Shred, Festive Offers, Transformation Challenges)
Align digital efforts with sales and operations teams
2. Lead Generation & Performance Marketing
Manage and optimize paid campaigns on:
Meta Ads (Facebook & Instagram – primary gym lead source)
Google Ads (Search, Display, YouTube)
Run location-based and hyper-local campaigns
Optimize CPL, CPA, ROAS, and lead quality
Create high-converting ad copies, creatives, and offers
Track leads through CRM and follow-up funnels
3. Local SEO & Google Business Profile Management
Optimize Google Business Profiles for all gym locations
Improve local search visibility and map rankings
Manage reviews, ratings, and customer responses
Implement local keyword strategies (e.g., “Best Gym in Pitampura”)
4. Social Media Marketing (Fitness-Centric)
Plan content calendars focused on:
Workout videos & reels
Trainer highlights
Member transformations
Testimonials & success stories
Manage Instagram, Facebook, YouTube, and WhatsApp marketing
Increase engagement, followers, and inquiry conversions
Collaborate with trainers and influencers for brand visibility.
5. Content Marketing & Branding
Develop compelling fitness-related content for ads, websites, and social media
Ensure consistent brand voice across all digital platforms
Coordinate with designers, videographers, and trainers
Oversee shoots for gym walkthroughs, workouts, and reels
6. Website, Landing Pages & CRO
Manage gym website and landing pages
Optimize pages for:
Free trial sign-ups
Membership inquiries
PT consultation bookings
Improve conversion rates through A/B testing and UX improvements
7. CRM, Automation & Follow-Ups
Integrate leads from ads into CRM systems
Design automated WhatsApp, SMS, and email follow-up journeys
Coordinate with sales teams for lead closures
Track lead-to-member conversion ratios
8. Analytics, Reporting & ROI Tracking
Monitor campaign performance using analytics tools
Generate weekly and monthly performance reports
Track:
Cost per lead
Walk-ins
Membership conversions
Revenue attribution
Provide insights to improve marketing ROI
9. Online Reputation & Brand Trust
Monitor online reviews, feedback, and comments
Ensure professional handling of customer queries and complaints
Strengthen brand trust and community presence
10. Collaboration & Leadership
Work closely with:
Sales consultants
Fitness managers
Trainers & PT teams
Train internal teams on digital lead handling best practices
Manage vendors, agencies, and freelancers (if applicable)
Required Skills & Expertise
Proven experience in gym / fitness / wellness digital marketing
Strong knowledge of lead-driven performance marketing
Expertise in Meta & Google Ads
Hands-on experience with local SEO & Google Maps
Strong understanding of fitness customer psychology
Analytical mindset with ROI focus
Qualifications
Bachelor’s degree in Marketing, Business, or related field
3–6+ years of digital marketing experience (fitness industry preferred)
Certifications in Google Ads / Meta Ads are an advantage
Key KPIs
Cost per lead (CPL)
Lead-to-membership conversion rate
Monthly membership sales via digital channels
Social media engagement & inquiries
Revenue contribution from digital marketing
Why Join Us?
Opportunity to work with a growing fitness brand
High-impact role directly linked to revenue
Creative freedom and performance-driven growth
Interested candidates can drop their CV on hr@shyamgroup.info or directly reach out on 9319202291.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person