Meta & Google Ad Specialist

Here is a concise, high-impact JD tailored for a Revenue-First D2C Marketer.

Job Title: Performance Marketer (D2C Revenue Specialist) Focus: Google & Meta Ads | E-commerce Sales Location: Gurgaon [Sec 43]

Role Overview: We are not looking for a "Lead Generation" expert. We need a D2C Growth Specialist who understands that clicks don't pay the bills—revenue does. You will own the ad spend and be responsible for driving profitable sales, optimizing Unit Economics (CAC vs. LTV), and scaling our D2C revenue.

The Mission:

• Scale Revenue: Manage and scale budgets on Meta (FB/Insta) and Google (Shopping/PMax) while maintaining a healthy ROAS.
• Own the P&L: Look beyond the ad dashboard. Monitor MER (Marketing Efficiency Ratio) and Net Profit to ensure actual business growth.
• Fix the Funnel: Analyze drop-off points (CTR → Add to Cart → Purchase) and work on CRO (Conversion Rate Optimization) to improve website conversion.
• Creative Strategy: Don't just "boost posts." Plan high-converting creative angles (UGC, Hooks, Statics) based on purchase data.

Requirements:

• Proven D2C Success: 2+ years exclusively scaling E-commerce brands (Must show revenue growth, not just "leads generated").
• Platform Mastery: Expert in Meta Ads Manager & Google Merchant Center.
• Financial Literacy: You understand AOV, CPA, Gross Margin, and why high ROAS on low spend is useless.
• Tech Stack: Proficient with Shopify Analytics, GA4, and attribution tools (Triple Whale/Northbeam is a plus).

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person