Social Media Manager

Job Overview
We are seeking a dynamic and creative Social Media Manager to develop and execute engaging digital marketing strategies that enhance our brand presence across multiple platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing tools to drive audience engagement, increase brand awareness, and support business growth. This role offers an exciting opportunity to shape our online voice and connect with our community through innovative campaigns and compelling storytelling.

Duties

• Develop and implement comprehensive social media strategies aligned with company goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage social media scheduling and publishing through applications like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity to inform content strategy.
• Conduct keyword research and optimize content for SEO to improve visibility on search engines and social platforms.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to assess campaign performance and refine strategies accordingly.
• Engage with followers by responding to comments, messages, and reviews to foster positive relationships and enhance community engagement.
• Coordinate with public relations teams to manage branding initiatives and ensure cohesive messaging across all channels.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Collaborate with cross-functional teams including graphic designers, photographers, and e-commerce specialists for integrated marketing efforts.
• Stay updated on the latest trends in social media marketing, digital marketing tools, and industry best practices to continuously improve campaign effectiveness.

Qualifications

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, Canva or similar graphic design tools.
• Experience with social media management platforms such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research, Google Analytics, web analytics tools, and social listening platforms.
• Strong understanding of social media advertising including Facebook Advertising campaigns.
• Excellent content creation skills including writing, editing (proofreading), graphic design, photography, and video editing.
• Familiarity with branding principles, relationship management techniques, public relations strategies, and e-commerce integration.
• Ability to analyze data insights to optimize content performance effectively.
• Exceptional communication skills with the ability to craft compelling narratives tailored for diverse audiences. This position is ideal for a creative professional passionate about digital storytelling who thrives in a fast-paced environment dedicated to innovative brand growth through social media excellence.

Job Type: Full-time

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: Remote