Marketing Operations Manager

This job is posted for Xano via Parallel

Who we are:

Xano is the fastest way to create a scalable backend for any app or agent, from mission-critical software to your latest vibe-coded project. As a unified platform, Xano gives you everything you need to build and deploy production-grade software - visually, with code, or through AI - and launch in minutes. Connect to any frontend, deploy with one click, and scale to millions of users. Trusted by 100,000+ builders.

Why we’re hiring:

Xano’s growth has been fueled by product-led adoption and word of mouth. As we expand into mid-market and enterprise, our go-to-market motion is evolving to support both self-serve (PLG) and sales-led growth.

To scale effectively, we need strong operational foundations: clean data, reliable automation, accurate reporting, and clear lifecycle management across Marketing, Sales, and Customer Success. We’re hiring a Marketing Operations Manager to own HubSpot governance, marketing automation, and GTM reporting - ensuring our systems scale with the business and serve as a trusted source of truth across teams.

Who we’re looking for:

A highly detail-oriented, systems-minded Marketing Operations Manager who thrives at the intersection of marketing, data, and revenue workflows. You are deeply comfortable in HubSpot, proactive about identifying inefficiencies, and motivated by building scalable, reliable infrastructure that improves conversion rates and decision-making across the funnel.

You enjoy partnering cross-functionally with Growth Marketing, Sales, CS, and Finance, and you take pride in clean data, well-documented processes, and automation that “just works.”

What you’ll be doing:

Own HubSpot governance and system health

• Serve as the primary HubSpot administrator for Marketing and a key partner to Sales and CS
• Maintain data integrity, field governance, object structure, and lifecycle definitions
• Audit, stabilize, and evolve existing workflows, automations, and routing logic
• Monitor system health, troubleshoot issues, and manage integrations with enrichment and GTM tools
• Document system architecture, workflows, and operational processes to ensure long-term maintainability

Marketing operations & lifecycle execution:

• Build, QA, and optimize workflows, automations, forms, emails, and campaign operations
• Own lead enrichment, standardization, and data hygiene across the marketing funnel
• Manage audience segmentation and ensure email deliverability best practices
• Build, launch, and optimize marketing emails including newsletters, one-off sends, triggered sequences, and automated nurtures
• Develop and iterate lifecycle nurture programs (onboarding, product education, re-engagement, persona/industry-based nurtures)
• Implement and maintain lead and account scoring models in partnership with Growth and Sales

Sales & Customer Success operations support:

• Build and maintain automated workflows for lead routing, handoffs, onboarding, and self-serve + sales-led motions
• Ensure clean lifecycle stage transitions and clear ownership across Marketing, Sales, and CS
• Partner with Sales and SDRs to build and refine outbound prospect lists and targeting criteria
• Create alerts, properties, and dashboards that improve sales follow-up and CS visibility
• Support consistent GTM definitions that align with Finance and revenue reporting

Analytics, reporting, and insights:

• Build and maintain GTM dashboards across Marketing, Sales, and CS in HubSpot and Looker (or equivalent)
• Ensure attribution, MQL logic, and lifecycle reporting are accurate and trusted
• Monitor KPI trends across the funnel (conversion rates, discovery calls, pipeline health)
• Identify data gaps and recommend enhancements to improve decision-making
• Share insights regularly with Marketing, Sales, CS, and Leadership

What success looks like in your first 90 days:

• Improved MQL to discovery call conversion driven by clearer definitions, routing, and follow-up SLAs
• Increased discovery call volume supported by reliable routing and targeting
• Initial outbound target account lists built and ready for execution
• Clear visibility into the full customer journey—from first touch through discovery and beyond
• Clean, documented lead routing and handoff processes with no leads falling through the cracks
• Improved email health score with clear segmentation and send governance
• Testing plans established for all nurture programs, including onboarding and expanded reach nurtures
• HubSpot workflows, routing, and reporting are stable, documented, and trusted across teams

Your competencies:

• Deep hands-on experience with HubSpot CRM, Marketing Hub, and Sales Hub (admin experience strongly preferred)
• Strong understanding of lead lifecycle management, attribution, and funnel analytics
• Proven ability to build and QA workflows, lists, dashboards, and automation at scale
• Experience with enrichment and GTM tools (Clay, Apollo, or similar) and system integrations
• Strong data hygiene mindset with attention to detail and documentation
• Comfortable partnering cross-functionally without owning quota or forecasting
• Ability to balance execution with proactive optimization and continuous improvement
• Experience supporting both product-led (self-serve) and sales-led growth motions is a plus
• SaaS and B2B experience preferred

Why work at Xano:

This is an exciting opportunity to work at a fast-growing, mission and community-driven startup.

Opportunity for impact: we have an open, direct team culture. Leadership discusses initiatives, issues, and plans openly—and enjoys being challenged on their thinking.

W e move fast:

we are product-led and focused on execution. No endless meetings—if we disagree, we test quickly and learn.

Ownership:

we measure success by customer happiness. If you pitch an idea that meaningfully improves the user experience and the team agrees, the default response is “let’s do it.”