Marketing And Communications Manager

Position Title: Marketing and Communications Manager

Organization: American Thrombosis and Hemostasis Network (ATHN)

Position Type: Full time

Reporting To: Chief Operating Officer (COO)

Location: Remote

Description:

The American Thrombosis and Hemostasis Network (ATHN) is a non-profit, 501(c)3 corporation founded in 2006. ATHN provides a national informatics platform and public health services that support clinical care and outcomes analysis, research, advocacy, and public health reporting in communities affected by blood disorders. ATHN partners with a network of over 150 affiliated clinical sites (ATHN Affiliate Network) conducting research, surveillance, and data quality improvement initiatives. In addition, ATHN partners with government programs, community-based organizations, and industry, with the ultimate goal of improving the care and quality of life for those affected by blood disorders.

ATHN is a virtual organization, meaning the entire ATHN staff are remote workers. We rely on modern communication tools to create a collective sense of connection with each other in order to fulfill our mission.

Summary:

The Marketing and Communications Manager is a results-driven, hands-on creative responsible for shaping and amplifying ATHN’s voice, visibility, and influence. This role drives strategy and execution across all marketing and communications activities. In this pivotal role, you will craft campaigns, content, and messaging that connects, drives engagement, and inspires our diverse stakeholder community.

Essential Job Functions / Responsibilities:

• Design and implement a comprehensive, integrated communications and marketing strategy to effectively convey and advance ATHN’s mission, initiatives, and impact.
• Serve as a strategic advisor to senior leadership on brand, messaging, reputation, and public positioning.
• Create compelling brand and product content across multiple platforms, including digital, social media, print, and events, to engage target audiences and advance the use of products and services.
• Create, maintain, and optimize multimedia content and assets such as newsletters, email campaigns, press releases, social media, website, reports, and other collateral.
• Translate complex information into clear, digestible audience-specific content.
• Lead communications projects from concept through execution, coordinating resources to deliver high-quality content.
• Support new organizational pursuits by developing and communicating relevant information.
• Manage the planning and execution of the ATHN’s annual meeting.
• Manage the production and availability of collateral materials.
• Manage interactions with external vendors who provide communication and event support services.
• Own and protect brand standards across departments and channels.
• Develop annual plans with clear goals and oversee the editorial calendar.
• Monitor and analyze content performance and communication metrics to assess the effectiveness of communication strategies and make data-driven adjustments as needed.

Education & Experience:

• Bachelor’s degree in marketing, communications, journalism, or related field (Advanced degree a plus).
• Proven experience (7+ year’s) in marketing/communications/creative content.
• Experience in health care communications is preferred but not required.
• Experience in pharmaceuticals and or rare diseases would be a plus.
• Proven success in developing and executing integrated marketing and media strategies and content across multiple marketing channels.
• A strong portfolio displaying diverse writing styles and successful campaigns.

Skills:

• Strong writing and storytelling skills tailored to target audiences and brand voice.
• Strong ability to generate creative ideas and craft engaging content for various audiences.
• Strong ability to turn complex information into digestible content for targeted audiences.
• Excellent editing and proofreading skills with proficiency in Associated Press (AP) writing style.
• A solid understanding of digital marketing principles.
• Excellent judgment with sensitive communications.
• Ability to shift between strategy and hands-on execution, work independently, and take ownership of tasks.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Ability to monitor and execute work within an agreed scope and budget.
• Proficiency with digital marketing platforms and tools such as Mailchimp.

Cultural Success Factors:

• Collaborative – Thrives as part of a diverse team environment.
• Honest - Communicates plain and truthfully. Does not cut corners ethically.
• Organization - Able to focus. Plan the work and deliver the plan.
• Analytical - Balances the right abstraction level and attention to detail.
• Proactive - Brings new ideas and gets work done.

Travel: Infrequent. As needed to attend staff meetings and conferences.

Salary Range: Competitive benefits and a fair salary that reflects your location, qualifications, and the experience you will bring to our team. $100,000 to $120,000 a year.

Availability: Immediate

Contact: Applicants should submit their cover letter, including a statement of qualifications, and resume combined in one PDF. Applicants must also include a portfolio of work that demonstrates their writing and content creation. All inquiries must be summitted to support@athn.org with subject line “Marketing and Communications Manager”.

ATHN provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.