Customer Marketing Manager

Maxio helps SaaS businesses scale by providing the tools needed to manage subscriptions,billing, revenue recognition, and analytics. We are looking for a Customer Manager who will strengthen the voice of the customer by supporting customer advocacy programs, developing customer stories, and executing customer-facing communications. This role supports Marketing, Customer Success, and Sales by ensuring customer insights and success stories are captured, organized, and shared effectively across the organization.

About the Role

The Customer Marketing Manager plays a key role in identifying customer advocates, developing customer stories, coordinating communications, and supporting operational reporting. The ideal candidate is organized, detail oriented, and comfortable interacting with customers and internal partners.

What You Will Do

Advocacy and Reference Management

Identify satisfied customers for participation in case studies, testimonials, reviews, and speaking opportunities.

Maintain the customer reference database including advocate status, use cases, and product details.

Coordinate requests for G2 reviews and track participation and outcomes.

Support the growth and organization of the customer advocacy pipeline.

Customer Story Development

Work with Customer Success Managers and Account Managers to identify customers with strong results or notable use cases.

Coordinate interviews and scheduling for case studies and customer spotlights.

Collaborate with Product Marketing and Content teams to support the development of written and video customer stories.

Manage customer approvals and track the performance of published content.

Customer Communications

Assist in drafting and sending customer newsletters, product updates, event communications, and related outreach.

Coordinate webinar logistics including invitations, registrations, reminders, and follow-up.

Support engagement within the Maxio Customer Community Slack channel.

Reporting and Program Operations

Maintain dashboards and reports related to customer advocacy, NPS themes, review volume, and content performance.

Track metrics for program effectiveness including open rates, event registrations, referrals, and story engagement.

Organize internal documentation such as content calendars, contact lists, and process documents.

Provide project coordination support for Customer Success and Marketing initiatives.

Who You Will Work With

Customer Success and Account Management to identify advocates and gather story inputs.

Product Marketing to align stories with key messaging and product positioning. 

Content and Design to bring customer stories to life. Sales to provide references, case studies, and proof points that support the sales process.

What Success Looks Like

A consistent pipeline of active customer advocates.

Regularly published customer stories that support product and company priorities.

Strong execution of customer communications.

Clear documentation and reporting that support cross functional visibility.

Effective collaboration with internal teams across Marketing, Sales, and Customer Success.

Qualifications

5+ Yrs Experience in marketing, customer success, communications, or a related customer supporting role.

Strong written and verbal communication skills.

Excellent organizational and project management abilities.

Comfortable collaborating with multiple teams and customer stakeholders.

Ability to manage multiple tasks and shifting priorities.

Preferred familiarity with SaaS, customer advocacy programs, or systems such as HubSpot, Salesforce, G2, or community platforms.