Senior Manager - Digital Marketing

Role Purpose:

The Senior Manager – Digital Marketing is responsible for leading the organization’s digital marketing strategy to drive brand visibility, engagement, lead generation, and growth across digital platforms.

Key Responsibilities:

• Develop and execute end-to-end digital marketing strategy aligned with organizational goals.
• Lead digital campaigns across social media, search, display, email, website, and video platforms .
• Oversee content marketing, SEO, SEM, paid media, and social media marketing .
• Drive lead generation, conversion optimization, and audience growth .
• Manage brand positioning, messaging, and online reputation .
• Analyze campaign performance using analytics and dashboards ; optimize ROI.
• Coordinate with creative, media, technology, and operations teams .
• Manage marketing budgets, agency partners, and vendors .
• Plan and execute digital promotions for events, programs, and campaigns .
• Ensure consistency in brand guidelines and communication across platforms.
• Stay updated on digital marketing trends, tools, and platform policies .
• Lead, mentor, and develop the digital marketing team .

Skills & Competencies:

• Strong expertise in SEO, SEM, social media marketing, paid ads, and analytics .
• Hands-on experience with Google Ads, Meta Ads, YouTube, LinkedIn, and marketing automation tools .
• Data-driven mindset with strong analytical and reporting skills .
• Excellent strategy, planning, and execution abilities.
• Strong leadership, communication, and stakeholder management skills.
• Creative thinking with a strong understanding of content and audience behavior .

Qualification & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 10+ years of experience in digital marketing, with 5+ years in a leadership role .
• Experience in large brands, agencies, media organizations, or mission-driven organizations preferred.