Field Marketing Manager - Byteplus - Australia & India
ByteDance
Job description
Responsibilities Join the Fast-Growing BytePlus Team
BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission.
You’ll be responsible for developing the marketing plan for your region/country as well as the responsibility of executing marketing campaigns and strategies in the field, with the goal of promoting the brand, generating leads, and driving conversion for sales. The role requires the ability to work closely with stakeholders at country/regional and global teams.
Responsibilities
You’ll be responsible for developing the marketing strategy and plan for Australia and India as well as the responsibility of executing marketing campaigns for the region, with the goal of promoting the brand, generating leads, and driving conversion for sales. The role requires the ability to work closely with stakeholders at a country/regional level and global teams.
The following are some of the key responsibilities and duties of the job:
1. Developing and implementing marketing plans and campaigns: Work with stakeholders across sales, product, partnership and marketing to develop a marketing plan for Australia & India utilising marketing research, customer insights and market segment developments to build effective marketing strategies.
2. Cross Functional team collaboration: Collaborate closely with other functional teams, locally and globally, to define & deliver your marketing plan.
- Engage & maintain direct alignment with Sales and Partnership teams in terms of all pre/post event communications, and marketing-driven campaigns and promotion strategies
3. To work closely with the marketing team to develop campaigns that are tailored to country/region. This could involve creating promotional materials, planning events or activations, and coordinating with local partners.
4. Market Insights: Stay on top of industry trends and competitor activities to develop effective campaigns and includes the ability to analyze data to gain insights into customer behaviour, market dynamics, and other factors that can influence marketing strategies.
5. Building relationships with vendors and local partners: To work closely with vendors, organizations, and other partners to build brand awareness and customer/prospect engagements. This could involve organizing joint promotions or events, co-branding initiatives, or other collaborations.
6. Managing events and on ground execution: Responsible for planning and executing events and activations, such as product launches, roundtables, workshops, webinars and trade shows. This involves coordinating logistics, managing vendors, and ensuring that the event runs smoothly.
7. Tracking and analyzing campaign results: use data analytics tools to measure the effectiveness of campaign performance and identify areas for improvement and make adjustments to execution approach. Ensure that post campaign and post event reports are completed in a timely manner and progress of leads to close/won is monitored, working closely with sales to drive conversion.
8. Reporting to management: Responsible for reporting on the success of country and regional marketing campaigns to marketing leader, Australia & India Sales leader and senior management teams, providing insights and recommendations for future campaigns.
Overall, a successful candidate should have excellent communication skills, the ability to think strategically, and a strong understanding of customer behaviour and market dynamics. You must also be able to work independently with the ability to manage and execute multiple projects simultaneously.
Qualifications Minimum Qualifications
1. 5 years or more of Field Marketing experience in the Australia and India
2. Previous Paas/IaaS marketing or media and digital applications background preferred,
3. Good project management and executional skills (ability to hit the ground running)
4. Good understanding and proven ability to develop good marketing plan and deliver results
Preferred Qualifications
1. A self starter, strong problem solver, resilient, and extremely result-oriented with an always-can-do attitude
2. Sound product knowledge of tech products
3. Exposure to GenAI solutions and other related fields
About Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.