Marketing Manager

Job Title: Assistant Marketing Manager (Growth Operations) – Enterprise IT & Software Services

Experience: 3–6 Years Industry: Information Technology / ITES

Job Summary

We are seeking a results-driven Assistant Marketing Manager (Growth Operations) with strong experience in marketing enterprise IT and software services. This role is responsible for shaping brand authority, driving enterprise demand generation, and executing integrated marketing strategies across IT services, digital transformation, and technology solutions. The ideal candidate understands complex B2B buying cycles, multi-stakeholder decision environments, and enterprise-scale marketing execution.

Key Responsibilities

● Define and execute integrated, enterprise-grade marketing strategies aligned with organizational growth and revenue objectives.

● Lead demand generation and pipeline acceleration initiatives, driving high-quality marketing-qualified leads (MQLs) in close collaboration with sales and pre-sales teams.

● Plan, govern, and optimize digital marketing campaigns across SEO, SEM, ABM (Account-Based Marketing), social media, email marketing, content syndication, and thought leadership platforms.

● Own brand strategy, positioning, and messaging for enterprise IT services and digital transformation offerings, ensuring consistency across all customer touchpoints.

● Design and manage industry-focused marketing campaigns for enterprise segments, including EdTech, FinTech, eCommerce & Retail, Logistics & Warehousing, and HealthTech.

● Lead content and communication strategy to articulate enterprise value propositions such as scalability, security, compliance, resilience, flexibility, and long-term ROI. 

● Drive technical, solution, and product marketing for enterprise offerings, including Application Development and Modernization, Mobile & Web Applications, Cloud & Infrastructure Services, Artificial Intelligence (AI/ML), and eCommerce platforms.

● Strengthen brand presence by positioning the organization as a trusted enterprise engineering and digital transformation partner through case studies, whitepapers, solution briefs, success stories, and testimonials.

● Establish performance metrics, dashboards, and reporting frameworks to measure campaign effectiveness, pipeline contribution, and return on investment (ROI).

● Manage marketing budgets, vendor relationships, and agency partnerships with a focus on governance, efficiency, and scalability.

● Coordinate with internal stakeholders, including leadership, sales, delivery, and external partners to ensure timely and effective campaign execution.

● Stay updated on enterprise technology trends, competitive landscapes, buyer behavior, and emerging marketing technologies.

Required Skills & Qualifications

● Bachelor’s degree in Marketing, Business Administration, or a related discipline.

● 3–6 years of B2B marketing experience, preferably in enterprise IT services, software services, digital transformation, or technology consulting environments.

● Strong understanding of enterprise marketing, long sales cycles, and multi-decision-maker journeys.

● Proven experience in demand generation, branding, and integrated digital marketing strategies.

● Hands-on experience with CRM systems, marketing automation platforms, and analytics tools.

● Excellent executive communication, presentation, and stakeholder management skills.

● Ability to manage multiple strategic initiatives in a fast-paced, deadline-driven environment. 

Preferred Skills

● Experience in enterprise SaaS, IT services, or software product marketing.

● Exposure to Account-Based Marketing (ABM) and enterprise pipeline acceleration programs.

● Strong expertise in content strategy, branding, and thought leadership development.

● Familiarity with platforms such as Salesforce, HubSpot, Marketo, Google Analytics, or similar enterprise marketing tools.