Manager - Digital Marketing

Ways of Working - Employees will work from the Bangalore office 3 days in a week and other 2 days remotely.

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

About the Role

This position will be a part of the Growth Marketing vertical at Swiggy. As Instamart continues to redefine convenience shopping in India, this role will focus on driving user growth, retention, and scaling revenue through innovative and measurable strategies.

You’ll be at the forefront of building a best-in-class growth engine for partner brands on Instamart, driving its adoption, enhancing user experiences, and ensuring Instamart remains a leader in the category.

Key Responsibilities

• Performance Campaign Management: Taking insight-driven approaches toward media strategy and planning. Strategize, execute, and optimize performance marketing campaigns for partner brands across major platforms, including Meta Ads, Google, and programmatic networks. Continuously drive efficiency by optimizing Return on Ad Spend (ROAS), Cost Per Click (CPC), and conversion rates to ensure high-quality traffic to brand and instamart.
• Maintain up-to-date knowledge of Meta Ads Platform Google Ads algorithms, feature releases, and industry best practices
• Reporting campaign results along with funnel trends and projections.
• Revenue Growth & Client Relations: Drive client retention and proactively manage upsell and cross-sell opportunities to increase brand investments on Brandverse and effectively pitch the platform and program advantages.
• Strategic Optimization : Conduct regular audits of client ad accounts, providing strategic and tactical inputs to significantly improve ROAS.
• Experimentation & Scaling : Lead a data-driven experimentation roadmap, conducting A/B tests and pilot projects to identify effective growth levers. Scale successful experiments across brands to establish sustainable and scalable growth models.
• Data Analysis & Attribution : Identify trends & insights through AppsFlyer, Google analytics and other tools to optimize media budgets and deliver efficiency. Conduct in-depth analyses, including lift studies, to accurately quantify campaign impact and refine strategies.
• Cross-Functional Collaboration : Collaborate closely with Product, Analytics, Revenue & Growth and Operations teams to ensure all growth marketing initiatives are aligned with Instamart’s broader business objectives.

Required Skillset

A strong bias for action, ability to navigate ambiguity, and a relentless focus on driving results.

Digital Marketing Expertise :

• Hands-on experience with Meta Ads, Google Ads (DemandGen, DV360, UACe, PMax,etc) DSPs, and programmatic platforms.
• Experience in Meta CPAS (Meta Collaborative Ads) is a plus
• Proficiency in attribution model and tools like AppsFlyer with strong understanding of audience segmentation and personalization.

Hyperlocal and Category Knowledge : Experience in managing campaigns tailored to hyperlocal markets and understanding the nuances of e-commerce or q-commerce.

Experimentation and Data-Driven Thinking :

• Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies.
• Ability to derive actionable insights from complex data sets and scale successful experiments.

Creative and Analytical Balance : Strong skills in both creative problem-solving and analytical decision-making.

Experience :

• 3+ years in growth or digital marketing roles, preferably with digital agencies , q-commerce, consumer tech, or e-commerce platforms.
• Proven track record of scaling businesses through data-driven grow
• External stakeholder management or client servicing experience is a must
• Self-driven and a strong bias for action, fitment in startup culture
• Excellent analytical, communication, collaboration, and stakeholder management skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.