Senior Manager – Performance Marketing

Job Description:

We are looking for a highly experienced and strategic Senior Manager – Performance Marketing to lead and scale our performance marketing function. The ideal candidate will have a strong track record of driving high-volume lead generation, revenue growth, and ROI through data-driven performance marketing strategies. This role demands strong leadership capabilities, deep analytical expertise, and close collaboration with cross-functional teams to achieve business growth objectives.

Key Responsibilities:

• Lead and mentor multiple performance marketing teams and team leads.
• Own and drive the overall performance marketing strategy aligned with business and revenue goals.
• Plan, execute, and optimize large-scale paid campaigns across Google, Meta, Display, Email, and emerging performance channels.
• Drive sustained improvements in lead generation, conversions, revenue, and ROI.
• Own and manage marketing budgets, forecasting, performance tracking, and leadership reporting.
• Analyze end-to-end funnel performance and improve CPL, CAC, conversion rates, and lead quality at scale.
• Implement and oversee advanced A/B testing frameworks for creatives, landing pages, and ad copies.
• Partner closely with sales and admissions leadership to improve lead quality, conversion efficiency, and feedback loops.
• Identify new growth opportunities, channels, and scalable acquisition models.
• Collaborate with design, product, and tech teams to optimize landing pages and user journeys.
• Stay updated on market trends, platform changes, and competitive benchmarks.
• Ensure compliance with platform policies, brand guidelines, and data privacy standards.

Requirements:

• 7+ years of experience in performance or digital marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, and marketing analytics tools.
• Proven experience in leading, mentoring, and scaling performance marketing teams.
• Strong analytical, data interpretation, and performance reporting skills.
• Experience in high-volume, lead-generation–driven B2C environments (EdTech preferred).
• Deep understanding of full-funnel marketing and conversion optimization.
• Ability to manage multiple high-budget campaigns in fast-paced, growth-focused environments.
• Excellent communication, leadership, and stakeholder management skills.