Role Overview

The Account Management Lead will lead strategic client relationships and large-scale influencer programs , acting as the bridge between client business objectives, creator strategy, and execution teams . This role demands strong leadership, commercial acumen, and deep understanding of the influencer ecosystem across platforms.

You will be responsible for owning accounts end-to-end , driving growth, mentoring teams, and ensuring high-impact, culturally relevant influencer work.

Key Responsibilities

Client Leadership & Strategy

Own senior-level relationships with brand stakeholders (Marketing Heads, CMOs, Brand Managers)
Translate business goals into clear influencer strategies and measurable outcomes
Lead annual planning, campaign roadmaps, and long-term influencer partnerships
Act as a trusted advisor on creator trends, platform shifts, and cultural moments

Influencer & Campaign Excellence

Oversee creator selection, campaign narratives, and content quality
Ensure alignment between brand tonality, creator voice, and platform best practices
Guide teams on regional, vernacular, and Gen Z creator strategies
Review and elevate campaign ideas, scripts, and execution plans

Team Leadership & Operations

Lead Account Managers, Senior Account Executives, and Influencer Managers
Set clear processes for planning, execution, reporting, and feedback loops
Mentor teams on client management, negotiation, and influencer handling
Ensure timelines, budgets, and deliverables are met consistently

Commercial & Growth Responsibility

Own account profitability, scope management, and commercials
Identify upsell and cross-sell opportunities (new platforms, IPs, long-term contracts)
Support new business pitches, proposals, and capability presentations
Drive retainer renewals and expansion of existing accounts

Reporting & Measurement

Ensure strong reporting frameworks covering reach, engagement, saves, shares, CPA, etc.
Translate campaign data into clear insights and next-step recommendations
Present post-campaign reports and learnings to senior clients

Required Skills & Experience

Must-Have

Proven experience in Influencer Marketing / Creator Economy
Strong understanding of Instagram, YouTube, Snapchat, Shorts, emerging platforms
Experience handling large budgets and multiple stakeholders
Excellent communication, presentation, and negotiation skills
Ability to manage pressure, ambiguity, and fast-moving campaigns

Good-to-Have

Experience with regional or vernacular influencer ecosystems
Exposure to performance-led influencer campaigns (CPA, CPL, affiliate)
Experience building IPs, long-term creator programs, or communities
Understanding of legal, contracts, and influencer compliance

Senior Influencer Account Manager

Job description