Sales Development Representative

About CashurDrive

CashurDrive is a listed urban media infrastructure company focused on owned OOH, transit, and sustainable mobility media across Indian cities. We work with large enterprises and national brands to help them achieve high-frequency, city-level visibility through controlled execution, not media aggregation.

Role Overview

We are looking for a disciplined, detail-oriented SDR to support our outbound engine. This role has two core responsibilities only:

• Prospecting
• CRM hygiene and updates

This is not a generic sales role. Precision matters more than volume.

Key Responsibilities

1. Prospecting (Primary Responsibility)

• Identify and build targeted prospect lists based on defined ICPs (CMOs, Brand Heads, Marketing Leaders).
• Research companies using public sources (news, press releases, campaigns, advertising activity).
• Identify relevant triggers such as launches, expansions, events, brand campaigns, or visibility pushes.
• Source and verify decision-maker contacts using tools like Apollo, LinkedIn, and similar platforms.
• Support outbound campaigns by cold calling and ensuring prospects are relevant, timely, and well-qualified.

2. CRM Management & Updates (Primary Responsibility)

• Maintain accurate and up-to-date records in the CRM.
• Log prospect details, research notes, triggers, and outreach status clearly.
• Update deal stages, contact information, and activity logs regularly.
• Ensure data cleanliness, consistency, and completeness across all records.
• Work closely with founders and sales leadership to keep the CRM usable and reliable.

What We’re Looking For

Must-Have Skills

• 1–3 years of experience in sales development, lead research, or CRM operations.
• Hands-on experience with CRMs (HubSpot, Salesforce, or similar).
• Experience using prospecting tools such as Apollo, LinkedIn Sales Navigator, or equivalents.
• Strong research skills and attention to detail.
• Ability to follow structured processes and instructions without constant supervision.
• Clear written communication and basic business understanding.

Nice-to-Have

• Exposure to B2B sales, media, advertising, or enterprise-focused products.
• Understanding of outbound sales workflows.
• Comfort working with data, spreadsheets, and structured research outputs.

What This Role Is (and Isn’t)

This role is:

• Structured
• Research-heavy
• Process-driven
• Critical to outbound success

This role is not:

• Cold calling heavy
• Target-based closing
• Creative marketing
• Ad-hoc or unstructured

Why Join CashurDrive

• Work directly with founders and senior leadership.
• Learn how enterprise outbound and GTM works.
• Clear scope, clear expectations, no noise.
• Opportunity to grow into senior SDR, outbound ops, or GTM roles over time.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,100,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person