Senior Manager, Brand Operations

Company Description

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States, with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

We are hiring for a Senior Manager, Brand Operations to join our growing team!

Job Description

Job Summary

This role drives operational excellence, initiative execution, and brand alignment across emerging brands. It partners closely with corporate teams, field leaders, and store operations to ensure strategies are translated into consistent, high-quality execution that supports sales, service, and growth objectives.

What Would You Do? The Specifics.

Strategic & Operational Execution

• Supports the VP Retail Operations Strategy in developing and executing retail strategies, performance plans, and enterprise initiatives.
• Drive cross-functional execution by coordinating and leading workstreams across Operations, Clinical Services, Merchandising, Marketing, IT, HR, and Finance.
• Plan, manage, and deliver key initiatives, including store transformations, labor optimization, workflow standardization, and associate and customer experience programs.

Field Partnership & Enablement

• Work closely with field leaders (RVPs, RDs, DMs, and GMs) to train, reinforce, and support execution of key programs and operational standards.
• Help remove execution barriers by partnering with DMs, GMs, and corporate teams to problem-solving operational challenges.
• Conduct on-site follow-ups to gather insights, validate execution quality, and identify improvement opportunities as needed.

Program & Performance Management

• Lead rollout of programs such as store transformation, labor optimization, workflow standardization, and associate/customer experience initiatives.
• Communicate and track execution progress and program results through defined KPIs; report outcomes, insights, and action plans to stakeholders and leadership.
• Identify operational opportunities that improve efficiency, service delivery, and business performance.

Innovation & Growth Support

• Support pilots for new concepts, technologies, and service models, ensuring readiness and scalability.
• Support and coordinate new store openings, remodels, and brand expansion efforts to ensure timelines, standards, and operational readiness are met.

Qualifications

Work Experience

• 7+ years in multi-site retail operations; optical or healthcare preferred. (Required)

Education

• Four year college degree or equivalent experience. Bachelor’s degree in Business or related field (Required)

Additional Skills

• Proven experience leading cross-functional initiatives and driving operational consistency. (Required)
• Strong communication, problem-solving, and data analysis skills. (Required)
• Retail optical systems, lab operations, and EHR/POS familiarity are a plus. (Preferred)
• Experience with BI tools. (Preferred)

Travel Requirements

• 30% Travel Required

Additional Information

Taking Care of our People!

We understand the importance of financial health and security, and because of that, we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.

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We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.