We are seeking a results-driven Lead Generation Specialist to identify, attract, and qualify potential customers for our sales team. The ideal candidate will use digital channels, research tools, and outreach strategies to generate high-quality leads and support revenue growth.

Key Responsibilities

Research and identify potential leads based on ideal customer profiles (ICP)
Generate leads through email outreach, LinkedIn, social media, ads, and other channels
Qualify leads and assess readiness for sales (MQLs / SQLs)
Maintain and update lead data in CRM systems
Collaborate with sales and marketing teams to align lead generation strategies
Create and optimize outreach messages, landing pages, and campaigns
Track, analyze, and report lead generation performance metrics
Continuously test and improve lead generation processes

Required Skills & Qualifications

Proven experience in lead generation, sales, or digital marketing
Strong research and prospecting skills
Experience with CRM tools (HubSpot, Salesforce, Zoho, etc.)
Familiarity with email marketing and automation tools
Excellent written and verbal communication skills
Ability to analyze data and optimize campaigns
Strong organizational and time-management skills

Preferred Qualifications

Experience with B2B or B2C lead generation
Knowledge of SEO, paid ads, or content marketing
Familiarity with tools like Apollo, ZoomInfo, Hunter, LinkedIn Sales Navigator
Basic understanding of sales funnels and conversion optimization

Key Performance Indicators (KPIs)

Number of qualified leads generated
Lead-to-conversion rate
Cost per lead (CPL)
Email open and response rates
Contribution to sales pipeline growth

Benefits (Optional)

Competitive salary and performance-based incentives
Flexible work environment / remote options
Career growth opportunities
Training and professional development

Job Types: Full-time, Part-time, Freelance

Pay: ₹8,086.00 - ₹20,000.00 per month

Benefits:

Work from home

Work Location: In person

Lead Generation Specialist

Job description