Digital Product Manager
Counter
Job description
Company: G2G Ventures, PBC
Job Title: Digital Product Manager
Location: Remote (US)
Department: Digital Product
Reports to: Senior Product Manager
About Us:
We are a startup revolutionizing beauty with a purpose; create the industry standard of “clean”. Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy and environmental responsibility. And our vision transcends products. We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations. From our formulas to our advocacy efforts to our community connection, we lead clean.
About the Role :
The Digital Product Manager will lead day-to-day product execution across our website and digital ecosystem — ensuring features ship smoothly, pages are maintained, issues are addressed quickly, and customer experiences continually improve.
The Digital Product Manager will own the daily rhythm of product work: managing the backlog, coordinating partners, executing site updates, and optimizing our e-commerce experience. You’ll work closely with engineering, design, marketing, and cross-functional teams to deliver a high-quality, performant DTC site. This person is the operational backbone of the digital product function, freeing up the Senior Product Manager to focus on high-level strategy, roadmap planning, cross-functional alignment, and major initiatives.
What You’ll Do :
1. Website Product Execution
- Manage the product backlog: ticket creation, prioritization, grooming, and acceptance criteria
- Lead day-to-day Shopify feature deployments, QA, bug triage, and site configuration
- Collaborate with engineering and design to deliver updates on time and with quality
- Build and update landing pages, navigation, PDPs, cart/checkout flows, loyalty touchpoints, and core UX
- Identify opportunities to improve conversion, speed, accessibility, and customer experience
2. Launch & Growth Support
- Support the 2026 brand launch by building pages, testing flows, validating integrations, and preparing feature sets
- Partner with marketing for product drops, promotions, and content updates
- Monitor KPIs and highlight shifts or emerging issues
- Propose and execute lightweight A/B tests using available tools
3. Vendor & Tool Management
- Manage relationships with Shopify apps, loyalty programs, SMS partners, subscription tools, review platforms, and UX vendors
- Ensure integrations are accurate, functioning, and well-maintained
- Participate in RFPs and evaluation of new tools as the brand grows
4. Operational Excellence
- Maintain documentation, release notes, requirements, and process frameworks
- Strengthen QA processes, sprint cadence, and change management
- Ensure brand consistency and polish across all digital experiences
You’ll Excel In This Role If You Are…
- Execution-focused. You thrive in the details and enjoy getting things shipped.
- Organized and structured. Clear communicator, strong documentation, proactive planning.
- Shopify-savvy. Comfortable with merchant tools, themes, apps, and DTC best practices.
- Collaborative. Skilled at working with engineering, marketing, brand, and CX.
- Proactive. Spots issues early, surfaces opportunities quickly, and brings solutions.
- Steady under pressure. Startup environments excite you — they don’t overwhelm you.
What You’ll Bring:
- 3+ years in Product Management, eCommerce Operations, or Digital Experience roles
- Strong experience with Shopify (Shopify Plus a bonus)
- Familiarity with Klaviyo, loyalty programs, subscriptions, and review tools
- Strong writing and documentation skills
- Experience running QA, UAT, and release processes
- Ability to operate in fast-moving, early-stage environments
- Experience with project management tools like Asana or Jira
- Ability to work Pacific Time Zone hours
- Willingness to travel to company offices in Santa Monica or New York City as needed
Why This Role Is Exciting :
You’ll be joining at the foundational stage — shaping the digital experience, influencing early processes, and helping establish the core of a new DTC brand. Your work will have a direct, visible impact on growth and customer experience.
Counter is a people-powered movement that starts with those behind it! We're building a team that reflects the diversity of the communities we serve, where every individual is respected, supported, and empowered to thrive.
We know that different backgrounds, identities, and perspectives make us stronger, more creative, and better equipped to drive change. That’s why we’re committed to fostering an inclusive culture where everyone belongs.
Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender/gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.