PracticeTek
Remote Full Time Manager/Supervisor
At PracticeTek
At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.
We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.
The Marketing Department
The Marketing department serves as a primary growth engine for all PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products.
If you are looking for a role in a team that is the voice of PracticeTek, has the fast-paced, nimble mentality of a start-up, and the resources of a legacy brand, then the Marketing department is right for you.
The Dental Marketing Team
The Dental Marketing Team drives awareness, engagement, and growth across Tops, EasyRx, Gaidge, and Magic Touch through cohesive brand storytelling, campaign execution, and content-driven demand generation. Together, the team ensures consistent visibility, partner alignment, and measurable ROI across the dental vertical.
The Career Opportunity
The Associate Product Marketing Manager – Dental Vertical plays a pivotal role in leading marketing strategy, execution, and content development across four key brands in PracticeTek’s dental portfolio: Tops, EasyRx, Gaidge, and Magic Touch.
Each brand contributes uniquely to the digital transformation of the dental and orthodontic ecosystem:* Tops – A comprehensive orthodontic practice management solution that simplifies scheduling, billing, and patient engagement.
You’ll own all aspects of marketing across these brands—from strategy and content to execution and reporting—with a strategic growth focus on Magic Touch, the portfolio’s priority brand. This includes developing customer testimonial programs, leading content creation and brand programming, and executing ongoing campaigns that drive awareness, engagement, and retention.
You’ll report to the Director of Marketing and collaborate with peer Product Marketing Managers, Sales, Product, and Creative teams to deliver integrated, high-performing programs that align with company objectives.
You’ll collaborate cross-functionally with Product, Sales, Creative, and Marketing Operations teams to align brand messaging, campaign execution, and performance goals across the portfolio.
This is a remote position, working with colleagues across Eastern and Pacific time zones.
Areas of Accountability* Lead Generation: Drive diversified lead generation strategies to exceed monthly targets across all four brands. Primary KPIs include MQL, SQL, MRR, and CAC.
Competencies for Success* 8+ years of experience in B2B marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industries is highly valued.
Compensation and Inclusivity
At PracticeTek and its brands—Tops, EasyRx, Gaidge, and Magic Touch—we carefully consider multiple factors when determining offers of employment, including market data, skills, and experience. The compensation range for this role is $100-120K.
PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.