Product Marketing Manager - Dental Vertical

Remote Full Time Manager/Supervisor

At PracticeTek

At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.

We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.

The Marketing Department

The Marketing department serves as a primary growth engine for all PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products.

If you are looking for a role in a team that is the voice of PracticeTek, has the fast-paced, nimble mentality of a start-up, and the resources of a legacy brand, then the Marketing department is right for you.

The Dental Marketing Team

The Dental Marketing Team drives awareness, engagement, and growth across Tops, EasyRx, Gaidge, and Magic Touch through cohesive brand storytelling, campaign execution, and content-driven demand generation. Together, the team ensures consistent visibility, partner alignment, and measurable ROI across the dental vertical.

The Career Opportunity

The Associate Product Marketing Manager – Dental Vertical plays a pivotal role in leading marketing strategy, execution, and content development across four key brands in PracticeTek’s dental portfolio: Tops, EasyRx, Gaidge, and Magic Touch.

Each brand contributes uniquely to the digital transformation of the dental and orthodontic ecosystem:* Tops – A comprehensive orthodontic practice management solution that simplifies scheduling, billing, and patient engagement.

• EasyRx – A universal lab prescription management and digital workflow platform used by dental practices and labs to create, manage, and track lab prescriptions digitally.
• Gaidge – A powerful business analytics platform that delivers real-time data insights to orthodontic practices, improving operational performance and strategic decision-making.
• Magic Touch – A comprehensive lab management solution designed to streamline operations for dental labs. As the growth brand in the portfolio, Magic Touch focuses on expanding market presence and driving innovation in digital lab management.

You’ll own all aspects of marketing across these brands—from strategy and content to execution and reporting—with a strategic growth focus on Magic Touch, the portfolio’s priority brand. This includes developing customer testimonial programs, leading content creation and brand programming, and executing ongoing campaigns that drive awareness, engagement, and retention.

You’ll report to the Director of Marketing and collaborate with peer Product Marketing Managers, Sales, Product, and Creative teams to deliver integrated, high-performing programs that align with company objectives.

You’ll collaborate cross-functionally with Product, Sales, Creative, and Marketing Operations teams to align brand messaging, campaign execution, and performance goals across the portfolio.

This is a remote position, working with colleagues across Eastern and Pacific time zones.

Areas of Accountability* Lead Generation: Drive diversified lead generation strategies to exceed monthly targets across all four brands. Primary KPIs include MQL, SQL, MRR, and CAC.

• Brand Positioning: Develop a deep understanding of buyer personas and craft tailored messaging for each brand while maintaining a cohesive portfolio narrative.
• Content Development & Strategy: Lead multi-brand content initiatives—including case studies, testimonials, webinars, and educational programming. Partner with customers to build advocacy content and success stories. Manage the annual content calendar for all brands.
• Marketing Initiatives: Lead campaign planning, brand partnerships, trade shows, and digital experiences that drive engagement and pipeline growth.
• Planning: Deliver quarterly and annual marketing plans in collaboration with Sales and Product stakeholders.
• Execution: Partner with design, SEO, paid media, and social teams to implement and optimize marketing programs across all four brands.
• Sales Enablement: Provide branded materials, campaigns, presentations, and nurture workflows tailored per brand to support sales goals.
• Customer Programming: Design and execute advocacy, retention, and engagement programs to increase adoption, loyalty, and satisfaction.
• Lifecycle & Email Marketing: Maintain nurture and retention email programs for all brands, ensuring content is relevant and consistent with each brand’s tone and messaging.
• Budget Stewardship: Manage allocated budgets and ensure campaign efficiency across brands, optimizing impact and spend.
• Performance Reporting: Deliver quarterly performance reports and insights for continuous improvement, tracking KPIs such as lead generation, engagement, and ROI.

Competencies for Success* 8+ years of experience in B2B marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industries is highly valued.

• Proven expertise in content marketing, storytelling, and brand programming.
• Strong understanding of marketing automation and analytics platforms (HubSpot, Salesforce, Asana, Zoho).
• Data-driven and results-focused, with proven ability to analyze performance and optimize campaigns for impact.
• Excellent project management, collaboration, and communication skills.
• Highly organized, detail-oriented, and adaptable to shifting priorities in a fast-paced environment.
• Ability to work cross-functionally and manage multiple brands simultaneously.

Compensation and Inclusivity

At PracticeTek and its brands—Tops, EasyRx, Gaidge, and Magic Touch—we carefully consider multiple factors when determining offers of employment, including market data, skills, and experience. The compensation range for this role is $100-120K.

PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.