Role Overview :

We are looking for a Mobile App Product Manager to own and scale The Sleep Company’s Android & iOS apps. This role will drive app-led growth, conversion, retention, and engagement , working closely with growth, tech, design, CRM, and business teams.

You will be responsible for end-to-end product ownership from discovery and roadmap to execution, measurement, and iteration.

Key Responsibilities :

Product Ownership & Strategy

Own the mobile app product roadmap aligned to business goals (GMV, conversion, repeat, LTV).
Define clear success metrics (North Star, input vs output metrics).
Identify opportunities to shift users from web/marketplace to app and increase app stickiness.

Growth & Conversion

Drive app conversion rate optimization across PDP, PLP, checkout, login, and payment flows.
Partner with performance, retention, and CRM teams on:
App-only offers
Personalization
Push, in-app, WhatsApp deep links
Own experimentation (A/B tests) with fast learning loops.

User Experience & Engagement

Improve first-time user experience (FTUE) and onboarding.
Build features to improve repeat rate, frequency, and app MAU/DAU .
Work closely with design to ensure high-quality UX aligned to brand standards.

Execution & Delivery

Translate business problems into PRDs, user stories, and acceptance criteria .
Work with engineering teams to ensure on-time, high-quality delivery.
Manage trade-offs between speed, quality, and tech debt.

Analytics & Insights

Deeply analyze user behavior using tools like Firebase, GA, Mixpanel, Clevertap (or equivalent).
Monitor funnels, cohorts, feature adoption, crashes, and performance metrics.
Drive decisions using data, not opinions.

Stakeholder Management

Act as the single owner for the mobile app across business, tech, growth, and operations.
Communicate roadmap, priorities, and outcomes clearly to leadership.

What Success Looks Like (12 Months) :

Improved repeat purchase rate and app retention cohorts .
Faster experimentation and cleaner release cycles.
App becomes a core growth and retention lever , not just a channel.

Required Skills & Experience :

4–7 years of Product Management experience (consumer tech / D2C strongly preferred).
Strong understanding of mobile app funnels and growth levers .
Hands-on experience with:
App analytics
A/B testing
Feature experimentation
Ability to balance business outcomes with user experience .
Excellent communication and stakeholder management skills.

Good to Have :

Experience in D2C, retail, or omnichannel brands.
Experience working with CRM, loyalty, or subscription features.
Exposure to quick commerce or marketplace integrations.

Product Manager - Mobile App

Job description