Sr. Marketing Manager

Job Description Position: Marketing Manager

Industry: Paint Distribution / Building Material

Experience: 5–8 Years (Paint / FMCG / Building Materials preferred)Role Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand visibility, dealer engagement, and sales growth across assigned territories. The role focuses on channel marketing, dealer promotions, branding, and market expansion.

Key ResponsibilitiesMarketing Strategy & Planning

• Develop and implement annual and monthly marketing plans aligned with sales targets
• Plan territory-wise promotional activities for dealers, retailers, and contractors
• Coordinate brand campaigns with principals/manufacturers

Dealer & Channel Marketing

• Design dealer schemes, incentive programs, and loyalty initiatives
• Strengthen relationships with dealers, distributors, painters, and contractors
• Organize dealer meets, painter meets, product launches, and roadshows

Branding & Visibility

• Manage in-shop branding, outdoor branding, hoardings, wall paintings, and POP materials
• Ensure correct brand representation across all markets
• Monitor branding ROI and effectiveness

Market Development

• Identify new markets, dealers, and growth opportunities
• Conduct competitor analysis and pricing intelligence
• Support sales team in penetration of new territories

Campaign Execution & Budget Control

• Execute ATL / BTL marketing activities
• Manage marketing budgets efficiently
• Coordinate with advertising agencies, printers, and vendors

Team & Cross-Functional Coordination

• Work closely with Sales, Supply Chain, and Finance teams
• Guide marketing executives and field promoters
• Track performance and provide regular MIS reports

Key Skills & Competencies

• Strong knowledge of paint industry / building materials market
• Excellent communication and negotiation skills
• Hands-on experience in channel & trade marketing
• Analytical mindset with market intelligence capability
• Leadership and team management skills

Educational Qualification

• MBA / PGDM in Marketing preferred
• Graduation in any discipline (mandatory)

Preferred Experience

• Experience in Paint / FMCG / Construction materials distribution
• Exposure to dealer-driven and B2B marketing models

KPIs

• Dealer engagement & market coverage
• Brand visibility and recall
• Sales growth support
• Marketing ROI and budget adherence

Job Type: Full-time

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person