Brand Marketing Manager

Designation- Brand Marketing Manager

Experience - 5 Years

Position Description – Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you.

In the capacity of a Brand Marketing Manager, you will ensure the efficient execution of business plans to meet future brand expectations and targets. You will also take part in the development of short-term tactical Brand Management marketing plans. You will ensure brand integrity by guiding efforts across multiple channels and functions and support the development and execution of offline, digital, and paid social advertising programs for the business.

The role entails the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social. The Brand Marketing Manager reports directly to the Director- Womennovator.

The Impact You'll Make in this Role -

Strategy : You will play part in the development of the brand marketing strategies in order to establish strategic direction and program positioning. In this capacity, the Brand Marketing Manager, you will develop marketing partnerships with media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging.

You will also play part in the development and execution of paid social programs on advertising platforms inclusive of Facebook, YouTube, Pinterest, and Twitter etc. along with supporting the brand’s paid media programs. At this capacity, you will contribute to the development and execution of all online/offline events, promotions for the business/brand.

Management: You will play a managerial role in the production process for all offline marketing materials, for example, project timelines, and so forth. You will be tasked with the maintenance of the lower department’s operational production budget, ensuring that there is a continuous effective and economical allocation of resources. You will also supervises multiple external agencies in developing creative advertising, high-impact promotions, and media planning,event sponsorship.

You will additionally manage media timelines and executes plans across all media channels, that is, TV, Social, Radio, and Print etc. you will effectively supervisethe junior marketing staff/team, managing workflow, providing direction, and overseeing constant skill development. You will strike a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.

Collaboration: You will work closely with Director, in reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos etc..

In this collaboration, he/she also provides feedback and insight on the performance of program campaigns and relays them for further strategic development and solution formulation. You will serves as a collaborative partner and liaison between all internal product departments in ensuring integrated campaigns and cohesive strategies. Youwill also be tasked with collaborating with external partners in ensuring that all media plans are aligned with the business’s values and goals, are executed on-time and on-budget.

Analytics: You will also play an analytical role where you will conduct research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.

At this capacity, You will track spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget. Here, you will actualize cost reports per project at the completion of each brand marketing campaign. You will prepare account management, expenditure, progress, and other related reports. Additionally, you will review targeted spends and make real-time adjustments to optimize brand marketing campaign performance.

Knowledge and Opportunity: You will also conduct regular and consistent research and keep the business and the brand marketing department informed on best practices and the latest trends in brand marketing that ensure that the business does not lag behind of its competition and also in order to provide growth opportunity for the brand by capitalizing on the acquisition potential that alternative branding strategies/approaches may hold.

At this capacity, you will ensure that the product/service maintains a consistent tone that is relevant to the business’s brand and the audience, solidifying the brand identity by ensuring consistent, on-time and accurate development, deliveryfor each brand marketing campaign.

Other Duties: You will also performs other tasks as designated by the Director.

To set you up for success in this role from day one, Womennovator is looking for candidates who must have the following qualifications:

• MBA or Master's Degree in Marketing (Completed and verified prior to start) from an accredited university

• Five (5) combined years’ experience in brand management or integrated marketing

• Three (3) years people leadership experience

• Strong communications (written, verbal, presentation and interpersonal) skills, including tact, diplomacy, and ability to influence and navigate across a diverse and complex organization.

• Highly proficient in Ms Word, PowerPoint, and Ms Excel

Age: Preferably below 35 years as on the closing date for receipt of application