Ecommerce Business Analyst

We are seeking an eCommerce Business Analyst with hands-on experience in B2B eCommerce platforms to drive adoption, enhancement, and optimization of our digital sales channels and CRM systems. In this pivotal position, you will collaborate closely with stakeholders across sales, marketing, sales enablement, product management, and customer advisory panels, as well as IT, technical, and project team members throughout all phases of the project lifecycle. This role focuses on designing and delivering enhancements to the user experience and platform functionality, driving measurable business value and supporting our customer-centric vision.

Key Responsibilities:

Business Analysis & Stakeholder Collaboration

• Partner with sales, marketing, product management, and customer advisors to understand objectives, pain points, priorities, and KPIs.
• Translate business needs into actionable use cases and requirements.
• Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.
• Develop business analysis artifacts, including use cases, customer journeys, and documentation of “as-is” and “to-be” requirements.

Feature Delivery & Technical Team Collaboration

• Work with technical teams to translate requirements into user stories, functional specifications, wireframes, and process flows.
• Actively support agile ceremonies, including backlog grooming and sprint planning.
• Collaborate through development, testing, and implementation to ensure alignment with stakeholder expectations.
• Lead User Acceptance Testing (UAT) by creating test cases, coordinating execution, and confirming requirements are met.

Adoption, Change Management, & Go-Live Support

• Drive adoption of new features through change management initiatives and training.
• Design and deliver training for internal users and customers.
• Provide post go-live support as a key contact for issue resolution.
• Champion continuous improvement by incorporating user feedback into future releases.

Competitive & Performance Analysis for Continuous Improvement

• Conduct competitive research to benchmark industry best practices.
• Partner with product management to define platform metrics and reporting frameworks.
• Analyze usage data, web analytics, and system metrics to generate actionable insights.

Expected Skills and Qualifications:

• Minimum of 6 years’ experience as a Business Analyst with a focus on eCommerce & CRM.
• At least 3 years’ experience working with Agile and/or DevOps methodologies.
• 2–5 years of experience in B2B environments (manufacturing, distribution, or similar industries).
• 2+ years of hands-on experience with B2B eCommerce platforms (e.g., BigCommerce, Shopify Plus, SAP Commerce Cloud) and CRM platforms.
• Bachelor’s degree in Business, Marketing, Digital Marketing, or a related field (or equivalent combination of education, training, and experience).
• Strong oral and written communication skills, able to work effectively across multiple levels of the organization.
• Proven ability to proactively communicate, plan, and follow up on key initiatives.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with Jira, Confluence, and Microsoft Teams.

Preferred Skills and Qualifications:

• Experience in designing B2B self-service portals or digital catalogs.
• Strong analytical skills with experience leveraging web analytics and usage data to improve performance.

Travel:

• Up to 10%